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Probiotic-Enhanced Sweetener in Development

Cleveland, OH-based Ganeden Biotech has entered an exclusive partnership with Heartland Sweeteners, Indianapolis, IN, to produce a new probiotic-enhanced sweetener.

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By: Sean Moloughney

Editor, Nutraceuticals World

Cleveland, OH-based Ganeden Biotech has entered an exclusive partnership with Heartland Sweeteners, Indianapolis, IN, to produce a new probiotic-enhanced sweetener.

The companies will work together in the coming months to develop a zero-calorie artificial sweetener to be distributed nationally in retail grocers, including many already carrying Heartland Sweeteners’ Nevella line. The new sweetener is intended for use in a variety of traditional sweetener applications, as well as in baked goods as a healthy, zero-calorie alternative.

“This collaboration marks a significant step forward in our effort to take probiotics beyond the yogurt aisle,” said Andrew Lefkowitz, CEO of Ganeden Biotech. “We are partnering with Heartland Sweeteners to quickly bring to market an innovative product that can help support and maintain a healthy digestive system and boost immunity.”

Ganeden Biotech licenses its patented probiotic bacteria, GanedenBC30, for use in commercial food and beverage applications, medical foods, nutraceuticals and in animal health industries. GanedenBC30 is self-affirmed GRAS (Generally Recognized As Safe) by an independent panel of experts assembled to assess its safety in use as a food ingredient.

“By partnering with Ganeden Biotech, we can produce a sweetener that not only helps foods and beverages taste great, but also provides health benefits,” said Michael Servie, president of Heartland Sweeteners. “Consumers now have an alternative to yogurts and dairy drinks and can now strengthen their body’s defenses simply by adding this new product to their coffee, tea and baked goods.”

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